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Amir R. Amir
Managing Partner

Amir R. Amir co-founded The Equitium Group in 2006 and serves as one of the two Managing Partners. Following Equitium’s acquisition of Caswell-Massey in 2007, he served as the CEO of that storied personal care company until September 2011 on a part-time basis. In addition to his role at Caswell-Massey, he has served as Chairman of Equitium’s portfolio company Luca Luca, a high-end women’s fashion house, from 2008 until present.

At Caswell-Massey, Amir focused on overseeing product development, sales of the high-end product lines, human resources, and IT. At the fashion house Luca Luca, Mr. Amir focused on driving synergies and achieving economies of scale with the sister company Caswell-Massey as well as the parent company.

Mr. Amir was a management consultant with McKinsey & Company in its Miami office from 2000 until 2005. He specialized in advising companies on product development and innovation and served as the project manager of McKinsey’s effort to develop a reference guide on innovation in the consumer packaged goods industry. Amir’s clients included some of the world’s leading consumer goods companies, a major U.S. retailer, one of the world’s largest airlines, as well as telecommunications companies.

Mr. Amir holds three degrees from the Massachusetts Institute of Technology (MIT) in Aeronautics and Astronautics. He earned a B.S. in 1993, an M.S. in 1995, and an Engineer’s degree in 1998.

Mr. Amir co-founded a publishing company, Academia Verlag, in Austria to publish the German-language editions of U.S. magazines, including the venerable publication Popular Science. He oversaw the company’s operation from 1994 through 1996.

Mr. Amir is the co-author of books, book chapters, articles for the Encyclopaedia Britannica, and academic papers. In 2010, Florida International Magazine named him one of the “power players” moving Florida forward.

Mr. Amir grew up in Austria and lives in Miami.


Anthony Nichtawitz

Anthony Nichtawitz
Managing Partner

Anthony Nichtawitz co-founded The Equitium Group in 2006 and serves as one of the two Managing Partners. Following Equitium’s acquisition of Caswell-Massey in 2007, he led the brand’s turnaround efforts as Chief Operating Officer, overseeing all areas of day-to-day management of the business, and co-managing strategic decision making and initiatives along with the CEO.

At Caswell-Massey, while executing Equitium’s strategic implementation plan as COO, direct reports included leaders of Sales (wholesale, catalog/online, and retail), Marketing & Product Development, Supply Chain, Operations, Finance, and Human Resources. Achievements included a clear brand turnaround in the market; multiple product launches; many rounds of website and other IT upgrades; enhancement of the brand’s online marketing capabilities (SEO, SEM); and launch of its social media efforts (blogs, Facebook, Twitter, Pinterest).

Prior to co-founding Equitium, Mr. Nichtawitz was a management consultant with McKinsey & Company from 2001 to 2006. Areas of specialization included large scale implementations, pricing, and high tech. Clients included some of the world’s largest software, storage and IT distribution companies.

Mr. Nichtawitz has an MBA from the Massachusetts Institute of Technology (MIT) Sloan School of Management, and an M.S. from MIT in Materials Science and Engineering. Mr. Nichtawitz co-designed semiconductor manufacturing equipment and is the co-patent holder of two patents related to the manufacture of semiconductors.

He and his wife have one daughter and live in Miami.